Gizzy Local Group

I totally get that vibe. I went through something similar with a subscription service I run. What helped me was collecting customer conversations in one place and scanning them for patterns — not just complaints, but the exact phrases people used when they weren’t sure about something. I used the ideas from https://getassist.net/turning-customer-interactions-into-seo-insights/ (that’s literally what I keep bookmarked) to structure my notes so I could match customer wording with what I put on my site. It sounds small, but rewriting headlines and short descriptions using the same language real customers used changed everything. People who landed on the site suddenly spent more time reading, clicked deeper into pages, and didn’t bounce as fast. One thing I’d recommend: every couple of days, skim through your chat logs and copy the recurring questions into a simple doc. After a week or two, you’ll see clusters — the same fear, the same confusion, the same feature people keep missing. That’s your map for what to fix. I’ve updated dozens of micro-elements — button labels, section titles, even the order of bullet points — and each tweak made things smoother for the next batch of visitors. It’s wild how small language shifts can nudge someone from “maybe later” to “okay, I’m in.”